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Is RIF a Dirty Word? How Necessary Layoffs Are Done Gracefully

The workforce must match the operating scale of the business.

Is RIF a Dirty Word? How Necessary Layoffs Are Done Gracefully
Tech layoffs, source: layoffs.fyi

High growth tech companies hire quickly. But firing quickly as a countermeasure is rarely used, and it is avoided for good reason: employees and their families depend on salary and healthcare; company stability is important for worker mental well-being; building quality relationships with coworkers takes years; and more. 

Sometimes layoffs are necessary, though. While poorly managed layoffs can derail a company, impacting many more people than those initially laid off, correctly managed layoffs ensure the survival of the company with minimal disruption to impacted employees. Below is a blueprint on how to approach layoffs, known in industry jargon as a reduction in force, or a RIF.

Tech employees laid off since 2020

Source: layoffs.fyi

My story

In June 2022, we realized that the operating metrics of Albert, the banking app I founded in 2016, could not support the size of the company's workforce. We made a common mistake made by other venture capital backed tech companies: we hired to meet future demand. G&A costs as a percentage of revenue reached over 50%, which was too high for a company generating almost $100 million of revenue.

With few exceptions, companies should only hire to meet current demand. While the future growth we projected at Albert ultimately did come, it came later. Companies cannot afford to incur operating losses while waiting for growth, and Albert was no exception. When we did grow into the projections, we hired again.

We learned several important lessons at Albert:

  1. Act decisively if operating income does not support the size of the workforce.
  2. A reduction in force can be handled gracefully.
  3. The negative impact on company culture is overstated when a RIF is handled correctly. While a RIF is initially disruptive, a strong company culture will survive. People will later appreciate that resizing the workforce was necessary for survival.

How to conduct a RIF, correctly

Once you've realized that the company's operating metrics do not support the size of its workforce, you must reduce the size of the company. And you must act swiftly. Delaying the decision spends precious dollars needed to survive until growth catches up.

The basics

  • Do it once. You must let go of a sufficient percentage of the workforce to avoid laying off more employees soon after. A simple rule: never lay off less than 20% of the workforce. Either lay off more than 20%, or do not lay off anyone. The RIF will impact many people's lives, so the savings to the company must be worth the trouble.
  • It comes from the top. The CEO is responsible for hiring. Therefore, the CEO is also responsible for reducing the workforce and delivering the message to the company.
  • Explain why. The CEO must clearly explain that the business doesn't have the cash flow to support the current workforce. This doesn't necessarily mean that the business is in trouble. All it means is that people costs outgrew operating income.
  • Help impacted employees. It is the company's duty to minimize the impact on employees being laid off. There are several things a company can do:
    (i) Severance: 1-3 months depending on tenure and company's financial position.
    (ii) Extend option exercise window: allow employees more time to exercise options, if the company has granted options to employees.
    (iii) Help getting a new job: if the company has in-house recruiters, they will have time over the coming months because the company is not hiring. They can help impacted employees find and apply for new jobs.

The day of the RIF

Before layoffs at Albert, I spoke with many HR leaders and CEOs and compiled their experiences. Below is the methodical approach that we used at Albert for the day of the RIF, derived from those conversations. Each step—and the order of each step—is important, as this process minimizes confusion and acrimony, provides transparency, and treats everyone with humanity.

Task

Time

Responsible

Recipient

Disable access to privileged information

9:00AM

IT

Impacted employees

Turn off ability for people to post in popular public Slack channels

9:05AM

IT

Whole company

CEO Slack or email to entire company informing everyone of the RIF (see example below)

9:15AM

CEO

Whole company

Send a Slack message and personal email to the impacted employees

9:20AM

Head of people

Impacted employees

Remove access to all services except Slack

9:25AM

IT

Impacted employees

Executives with teams entirely not impacted send messages to their teams that they are not impacted

9:25AM

Executives

Employees on teams not impacted

Executives send calendar invite to their impacted team members to discuss practical next steps

9:30AM

Executives

Impacted employees

Executives send Slack message to the managers impacted on your team, informing them of who was impacted

9:35AM

Executives

Managers of impacted employees

Turn off slack for impacted employees, and re-enable the ability for people to post in popular public channels

9:45AM

IT

Impacted employees

1:1 meetings between executives and impacted employees

9:35-1:50PM

Executives, HR

Impacted employees

CEO meets with team leaders

1:00-1:45PM

CEO

Director and above

CEO all-hands with entire company

2:00-2:45PM

CEO

Whole company remaining

Executives send message rallying their teams

3:00PM

Executives

Whole company

HR sends out the exit guide emails, including severance Docusign, COBRA information, etc.

3:00-3:45PM

HR

Impacted employees

CEO and executives meet with managers

Next day or coming days

CEO, executives

Each team individually

CEO meets with all people who were on vacation to repeat the all-hands

Coming days

CEO

Employees who were on vacation

When should a company use a RIF?

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